Privacy Policy

Last updated: [DATE — set at publication]

This Privacy Policy describes how Sleep Better Inc, doing business as The Better Mattress ("we," "us," or "our"), collects, uses, and discloses your personal information when you visit or make a purchase from thebettermattress.com (the "Site"), visit our retail stores, or otherwise interact with us.

Information We Collect

Information you provide directly:

Contact details: name, email address, phone number, billing and shipping addresses
Order information: products purchased, payment confirmation (we do not store full payment card numbers — payments are processed by Shopify Payments and its partners)
Account information, if you create an account
Communications: messages you send us by email, phone, contact form, or in person
Job application materials, if you apply for a position

Information collected automatically:

Device and usage information: IP address, browser type, operating system, pages viewed, referring URLs, and interactions with the Site, collected via cookies, pixels, and similar technologies
Location information inferred from your IP address

Information from third parties:

Our e-commerce platform (Shopify), payment processors, shipping carriers, analytics providers (such as Google Analytics), and advertising partners

How We Use Your Information

We use personal information to:

Process, fulfill, and deliver your orders, including arranging delivery and haul-away services
Process payments and installment financing through Shop Pay
Manage returns and exchanges under our 120-day policy
Communicate with you about your orders, inquiries, and customer service requests
Send marketing communications by email and, where you have opted in, by SMS/text message. You can opt out at any time — unsubscribe via the link in any marketing email, or reply STOP to any marketing text. SMS consent is never a condition of purchase, message frequency varies, and message and data rates may apply
Operate, improve, and secure the Site, including analytics and fraud prevention
Comply with legal obligations

How We Share Your Information

We share personal information with:

Service providers that support our business: Shopify (e-commerce platform and payments), shipping and delivery partners, email and SMS marketing platforms, and analytics providers. Mobile opt-in data and SMS consent are shared only with providers that enable us to send you texts — never sold or shared with third parties for their own marketing
Mattress manufacturers and vendors, when your order ships directly from the vendor
Advertising partners, for interest-based advertising, subject to your rights described below
Legal and safety recipients, when required by law or to protect our rights, customers, or others
Business transferees, in connection with a merger, sale, or acquisition of our business

We do not sell your personal information for money. Some sharing with advertising partners may qualify as a "sale" or "sharing" under certain state privacy laws; you may opt out as described below.

Cookies

We use cookies and similar technologies to operate the Site, remember your preferences and cart, measure site performance, and deliver relevant advertising. You can manage cookies through your browser settings; disabling certain cookies may affect Site functionality.

Your Privacy Rights

Depending on where you live, you may have rights under state privacy laws — including the Colorado Privacy Act (CPA), the California Consumer Privacy Act (CCPA/CPRA), and similar laws in other states — to:

Access the personal information we hold about you
Correct inaccurate personal information
Delete your personal information
Obtain a portable copy of your personal information
Opt out of the sale or sharing of personal information, targeted advertising, and certain profiling
Not be discriminated against for exercising your rights

To exercise any of these rights, email info@thebettermattress.com with the subject line "Privacy Request," or call (303) 484-8923. We may need to verify your identity before fulfilling your request. Authorized agents may submit requests on your behalf where permitted by law. If we deny your request, residents of certain states (including Colorado) may appeal by replying to our decision.

Do Not Sell or Share My Personal Information: To opt out of the sale or sharing of your personal information for targeted advertising, use the "Do Not Sell or Share My Personal Information" link in our Site footer or contact us as described above. We also honor Global Privacy Control (GPC) signals where required by law.

Data Retention

We retain personal information as long as needed for the purposes described above — for example, order records are kept as required for accounting, warranty, and legal purposes — and then delete or de-identify it.

Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from children.

Security

We use commercially reasonable safeguards to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be posted on this page.